https://popups.uliege.be/3041-539x/index.php?id=2127 Publications of Auteurs Majda Bastic fr 0 https://popups.uliege.be/3041-539x/index.php?id=3125 The effective use of market information is recognized as an important factor in determining success or failure of new products and as problematic area for firms (Ottum and Moore, 1997). It presents a crucial problem in countries in transition where market information on perceived quality of products did not play a pivotal role in decisionmaking in the past because demand exceeded supply. Two approaches which can promote the effective use of market information are described in the paper. The first one is based on objective data about the products applied in the Shocker-Srinivasan model. The second one is based on subjective data applied to predict the future behaviour of consumers. Both approaches are presented on the case of revealing the important attributes influencing the future purchasing behaviour of Slovenian consumers Mon, 09 Sep 2024 11:04:53 +0200 Tue, 08 Oct 2024 13:51:00 +0200 https://popups.uliege.be/3041-539x/index.php?id=3125 https://popups.uliege.be/3041-539x/index.php?id=2123 The common charactsistic of companies in the transition countries is that they attained competitiveness by low prices and not by new designs, a product innovation or new manufacturing methods. It was the reason that we investigated the current capabilities of Slovenian companies to reveal the major reasons for such situation. Taking into account the main obstacles for Slovenian companies to innovate we determine and describe the theoretical model which could facilitate the transition process of Slovenian companies to innovative companies. Tue, 30 Jul 2024 09:31:51 +0200 Tue, 30 Jul 2024 09:31:59 +0200 https://popups.uliege.be/3041-539x/index.php?id=2123