The Impact of Job Satisfaction and Work Environment Friendly on Services Innovation with Mediator Role of Knowledge Sharing in Companies under Supervision of Parstousheh in Gilan Province
Abstract
Nowadays the complexity of competitiveness, innovation as one of the main advantages of survival of company considered. According to the needs of employees and needs to create satisfaction and improve the quality of life of employees and satisfaction, efficiency and effort will lead to more and better work efficiency. The present paper examines the relationship between the environment friendly concept and job satisfaction on service innovation has examined the mediating role of knowledge sharing. Friendly work environment and job satisfaction influenced the conceptual model shown on knowledge sharing. Moreover, the sharing of knowledge on service innovation and increased innovation services of company. The study aimed to investigate the impact of job satisfaction and work environment friendly on services innovation with mediator role of knowledge sharing in companies under supervision of Parstousheh in Gilan province. The population consisted of 16 companies under supervision of Parstousheh in Gilan province is chosen randomly. The tool measuring is standard questionnaire and 285 questionnaires were distributed. After collecting the questionnaires to assess the reliability of Cronbach's alpha for each of the components of a friendly work environment, job satisfaction, knowledge sharing and innovation services were used.