Anticipatory Social Media for Technical Communication

Attractive quality is an emergent and increasingly important property of all the technical products, devices, and services we are using in our daily lives. Timely and relevant technical information disseminated through an effective technical communication system is a crucial important component in building such quality. Parallel to that development, so called social media have lately become an integrated part of many peoples' e-lives. A relatively new phenomenon is that social media are also applied for technical communication. It is concluded that business firms that are successful in mastering social media for technical communication may gain considerable competitive advantages. An anticipatory approach will help in reaching that goal.